Client: Epcot |  Designer: Andrea Bennett | Agency: Disney's Yellow Shoes Creative Group

All artwork © 2015 The Walt Disney Company.

The previous Epcot Seas Experiences logos were in serious need of an update when this project began. They were outdated, confusing and didn’t relate to one another at all. The task was to create a uniform set of logos to cover all three experiences; Aqua Tours, Dive Quest, and Dolphins In Depth. The logos were to focus on the most prevalent animal interaction in each experience and remain clean, concise and modern. The logos here were born out of that direction. 

As part of the Epcot Seas Experiences rebrand we had to consider the merchandise that may accompany such arebrand. We wanted to consider a look that would appeal to the younger audiences, older audiences, and a variety of stylistic tastes. The included a  set that was a  more fun, typographic experiment while the other sets remain more simplistic and clean. These merchendise items were to be sold in addition to the merchandise branded with the chosen experience logos.